Trollbeads started life in 1976 in a small jewellery store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Even now, our treasures are designed in Denmark, handmade, and hand finished in Denmark. With the allure of a rare, unpolished diamond, Trollbeads has cultivated one of the world’s most unexpected brands. 

Trollbeads isn’t a jewellery brand – it is a unique lifestyle that encapsulates stories, memories and personal journeys within their exquisite designs. Crafted with high-quality materials and attention to detail each bead is inspired by mythology, astrology, fairy tales, fauna, flora and familiar and everyday things, allowing you to curate a collection that resonates with your individuality. Trollbeads is like the rebellious, yet dearly loved relative who captivates us with unpredictable stories, who provokes smiles, fuels our imagination and takes us on unexpected journeys. 

Embark on this journey of self-expression and artistry; let Trollbeads be the canvas for your unique story.